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Media Literacy: Fake News & Fact Checking

Learn how to distinguish good information from bad.

Important Definitions

Information - Knowledge obtained from investigation, study, or instruction; a quantitative measure of the content of information.

Astroturfing - Organized activity that is intended to create a false impression of widespread grassroots movement in support of or in opposition to something but that is in reality initiated and controlled by a concealed group or organization.

Clickbait - Something designed to make readers want to click on a hyperlink especially when the link leads to content of dubious value or interest.

Cognitive dissonance - Psychological conflict arising from holding contradictory beliefs simultaneously.

Confirmation bias - The tendency to process and analyze information in such a way so as to support one's pre-existing ideas or convictions.

Deepfake - An image or recording that has been convincingly altered and manipulated to misrepresent someone as doing or saying something that was not actually done or said.

Disinformation - False information deliberately and often covertly spread (as by the planting of rumors) in order to influence public opinion or obscure the truth. A specific type of misinformation that is intended to deceive.

Echo chamber - An environment in which the same opinions are repeatedly voiced or promoted so as to shut out opposing points of view.

False equivalence - An argument or claim in which two completely opposing positions appear to be logically equivalent when in fact they are not. A practice in which journalists give equal time to inferior arguments that have been discredited by facts.

Hoax - An act intended to trick or dupe; something accepted or established by fraud or fabrication; to trick into believing or accepting as genuine something false and often preposterous.

Illusory truth effect - The tendency to believe false information the more often it is repeated.

Junk science - Faulty scientific information or research, especially when used to advance special interests.

Misinformation - Incorrect, incomplete or misleading information. May or may not be deliberately disseminated. Sometimes can result from the rush to publish a story.

Native advertising - Material in an online publication that resembles the publication's editorial content but is paid for by an advertiser and intended to promote the advertiser's product. Advertising masquerading as news.

Negativity bias - The tendency for people to react to negative stimuli (information) to a greater extent than they do to positive or neutral stimuli.

Post-truth - Relating to a situation in which people are more likely to believe an argument based on their emotions and beliefs than one based on facts.

Propaganda - The spreading of ideas, information, or rumor for the purpose of helping or injuring an institution, a cause, or a person. Its purpose is to distort.

News Deconstruction

In order to determine the quality and accuracy of a news story, you should perform the following steps in what is known as the deconstruction process:

  • Summarize the main points of the story.
  • Assess the evidence supporting the main points.
  • Assess the transparency level of the reporter or news organization. Does a news organization publish its code of ethics?
  • Evaluate the reporter's sources. If a source is claimed to be anonymous, judge whether the reporter has a valid reason for not disclosing the source's identity.
  • Assess whether or not the story has been placed in the proper context.
  • Look for missing key information. Does the story answer all the key questions (Who, What, When, Where, Why, How)?
  • Does the story seem to be fair? If balance is needed (it is not always), is it present?
  • Assess your own bias in the way that you are reacting to the story.

Source: Center for News Literacy, Stony Brook University School of Journalism

Conspiracy Theories

False information is often conveyed in the context of conspiracy theories, which explain events or sets of circumstances to be the result of a secret plot by powerful people or assert that a secret of great importance is being kept from the public. The following are some of the reasons that people might be attracted to conspiracy theories:

  • A fear of complex or unexplained phenomena.
  • A desire for certainty and security.
  • A need to belong to a group of like-minded people who possess the same belief system and to oppose those who do not subscribe to those beliefs.

Facts vs. Opinions

  • Fact – something that is known to have happened or to exist; a verifiable statement that can be proven through experimentation or observation, not based on beliefs and not attempting to convince the reader of a particular point of view.
  • Opinion – a thought, belief, or judgment about someone or something; a statement that cannot be proven and is presented in way that is intended to persuade and can be based on an author's interpretation or analysis of facts.

Reputable publications generally separate their news and opinion sections. Opinion will often appear on an editorial or op-ed page.

A biased publication or website might blur the lines between fact and opinion; therefore, you should always watch for opinion pieces masquerading as news items and look for both sides of any story.

Fact Checking the News

When you click on a news article, be sure to open a second tab on your web browser. Use the second tab to look up any facts or claims made in the article. Use a fact checking website to check any claims.

Fact Checking Websites

Fake News Websites

Sources That Identify Media Bias

Lateral Reading

Whenever you find an article in a news source, whether in print or online, you should always attempt to verify the presented information in other sources and trace the information to the original source if possible. You should also do outside research on the source itself to determine whether it is credible. This process is known as lateral reading.

Lateral reading involves reading articles on the topic in question by other authors as well as reading other items by the author who wrote the article that you have. Below are some questions that News Literacy Project recommends that you ask yourself when you go through this process:

  • Who funds or sponsors the site where the original piece was published? What do other authoritative sources have to say about that site?
  • When you do a search on the topic of the original piece, are the initial results from fact-checking organizations?
  • Have questions been raised about other articles the author has written?
  • Does what you are finding elsewhere contradict the original piece?
  • Are credible news outlets reporting on what you are reading? Or are you unable to find the information in another reliable source?

When you encounter an unfamiliar website, it is advisable to open additional tabs in your browser and go through the process of lateral reading before doing anything else. A good rule of thumb is to confirm a news story in at least three different sources.

Logical Fallacies

When arguments are made in what you read and hear, you should watch out for the following logical fallacies:

  • Ad Hominem - Attempting to refute an argument by discrediting the person who is making it.
  • Fallacy of Composition - Inferring that something is true of the whole because it is true of a part of the whole.
  • Fallacy of Division - Inferring that something is true of one or more of the parts from the fact that it is true of the whole.
  • False Dichotomy - Framing an argument as if there are only two options when there are really more.
  • Post Hoc - An argument in which one event is asserted to be the cause of a later event simply by virtue of having happened earlier. Correlation does not necessarily imply causation.
  • Slippery Slope - Without sufficient evidence, claiming a chain of events will happen that will lead to an undesirable outcome.
  • Straw Man - Attempting to knock down a weaker version of someone's argument.

News

News – Timely information of some public interest that is shared and subject to a journalistic process of verification and for which an independent individual or organization is directly accountable. Quality news sources will prominently correct any errors.

Click here to view a document entitled The Info Zones from News Literacy Project that details how news differs from opinion, advertisement, entertainment, publicity, propaganda, and raw information.

Verifying Images

Some things to look for when evaluating whether an image is fake or doctored:

  • Determine who is responsible for the image. Images without attribution may be suspect.
  • Examine the edges and the lighting in the image. Sometimes extra or missing shadows can indicate that an image has been adjusted in some way. Also look for asymmetry where it does not belong or unnatural blending.
  • Check to see, based on what you know, whether the contents of the image make sense. Understand the context of the image. Does anything seem out of place?

What is Fake News?

Fake - Not true, real, or genuine: counterfeit, sham.

Fake news is misleading information about recent events of general interest, especially as reported by the print and broadcast media. The fake news seeks to misinform the audience and sway the audience into believing something that is not true.

While fake news can take many forms, there are several broad types.

Deliberate MisinformationThere is fake news written for profit and then shared on social media for targeted groups of people who want to believe that it is true. The intention is for the fake news to spread without readers taking the time to properly verify it. This type of fake news is untrue news.

False Headlines - A news headline may read one way or state something as fact, but then the article says something different. The Internet term for this type of misleading fake news is “clickbait” - headlines that catch a reader’s attention to make them click on the fake news. This type of fake news is misleading at best and untrue at worst.

Social Media Sharing - Social media’s ability to show a large number of news items in a short time means that users might not take the time to research and verify each one. These sites often rely on shares, likes, or followers who then turn news items into a popularity contest - and just because something is popular and widely-shared does not mean it is true.

Satire - Satire news or comedy news often begins with an aspect of truth then purposefully twists it to comment on society. Satire news has the potential to be spread as though it is real news by those who do not understand its humorous nature. An example of a well-known satire website is The Onion.

Credit: Spotting Fake News 

Specific Categories of Misinformation

  • Fabricated Content - Content that is 100% false, designed to deceive and do harm.
  • False Connection - Headlines, visuals, or captions that don't support the content.
  • False Context - Genuine content that is placed into a false context to change its meaning.
  • Imposter Content - Genuine sources that are impersonated, falsely using a well-known name, brand or logo to trick people into believing that the content is authentic.
  • Manipulated Content - Genuine information or imagery that is manipulated to deceive, such as images that have been altered from the original.
  • Misleading Content -  Misleading use of information to frame an issue or individual.

Source: Wardle, Claire.Fake News. It's Complicated.” First Draft, Medium, 16 Feb. 2017.

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